Kia Motors Named Among Highest Quality Brands in the Auto Industry by Strategic Vision

Kia's dedication to delivering world-class quality, reliability, and value across its model lineup was awarded today, as the automaker was named the highest quality brand under $26,000 by Strategic Vision. The research-based consultancy's Total Quality Impact (TQI) study analyzed the results of more than 39,000 customer survey responses.

Two of Kia's models earned top marks in their respective segments. Sorento and Sedona each earned the highest TQI scores in in the mid-size CUV and minivan categories (in a tie), respectively. Sorento received praise for its premium design, while Sedona earned high marks for innovative features and performance.

“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America. “The Sorento and Sedona are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”

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